meet the founders

Meet James

James - thanks for joining us.  What is an ability you wish you had?

To learn from my mistakes (how good would that be).

What book did you read last?

I am sure everyone is going to be doing as much eye rolling as Vic does about my literature habits. The book I have just finished is titled “The book of the Swords”. It's a collection of short fantasy stories from some of the worlds best fantasy writers. Great stuff!

What is the first concert you attended?

First bands were small tassie (and Melbourne) punk bands. Like Magic Dirt, and Tumbleweed, Lime Spiders, but I don't expect anyone else to know them. First big name band would have been The Angles. Guess it was about 1989, Launceston Tasmania, rock on!

Which one would you want most – flying cars, robot housekeepers, or moon cities?

Cities on the Moon for sure. How cool would that be. Going away for a low G weekend.

Any random facts you could share with us?

I eat chocolate almost every day of the week (don’t tell my kids, I strongly restrict their sweets intake, how hypocritical of me, they will never forgive me)

Are you messy or organized?

Organized, someone’s got to be.

Describe what you were like at age 10.

BMX riding, farm boy from Longford Tasmania. I had a love for building models and want to fly a spaceship (when I grow up of cause).

If you had to eat one meal, every day for the rest of your life, what would it be?


Tell us a little about yourself.

Hi, my name is James, I am not quite sure how I got here, but somehow I have hooked up with two amazing women who want to change the world (didn't see that coming). I have been the primary carer for my two young girls for almost 3 years now, while my amazing partner (Vic) goes out and earns a crust for the family (didn't see that coming either) I have often thought about writing a book about being a home dad. It ain't easy, and it aint what you thought it would be. I am more a behind the scenes type personality, doing anything in front of a large gathering give me this feeling of impending doom. Earlier you asked about having an ability. I would love the ability to think and talk at the same time. I can give you a good answer to most questions, just give me a week to research it and come up with a response (all correctly referenced of cause).

What are your hopes for our industry?

The same for all industries, that we become more self aware about our impact on the earth, and that we become less focussed on short term profits to shareholders and more focussed on longer term sustainability. There are no cities on the moon (unfortunately), there is no plan B. I think the period product space in Australia is actually quite progressive in thinking, I guess a sign of the well educated, well informed, concerned and engaging audience we sell to. I am hoping we can continue to drive change in our industry, and showcase this as a successful business model to other industries.

What did you want to be when growing up?

Spaceship pilot and astronaut (my parents never told me Australia didn't have a space program, almost broken me when I found out).

What do you like most about your job?

I am not sure I would call it a job, that would suggest getting paid, and working regular hours. With our little company its more a passion, a desire to make a change in the world for the better. I like the idea of our company, the principles and the values we aspire to. Ethical manufacture, organic materials, end of life biodegradable, low earth impact. And social responsibility, helping women in need. We donated our first significant number of tampons to Share the Dignity this month as part of our Valentine’s promotion, that was a good day in the office. I also LOVE positive feedback from our customers, it's great reinforcement that other people share our values, thanks everyone.

What else do you do for fun?

I am the primary carer for out kids (not always fun) I ride bikes

What is the one thing, you can’t live without?

Hmm, Chocolate

Do you recall any embarrassing moment at work?

Every day I am in public with Vanessa and/or Cherry has potential for high embarrassment factor. Not a conversation goes by without mentioning tampons, pads, menstrual cups, and vaginas. Its not embarrassing, so much as head turning, questioning, and from some older gentlemen outright horror.

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